The Advertising Code Online for Games of Chance (Reclamecode Online Kansspelen, ROK) was adopted and published by the Advertising Code Authority (Stichting Reclame Code, SRC) on 15 December 2021. The ROK contains self-regulation and is the result of intensive dialogue between market operators and the SRC. The ROK further defines the obligations as laid out in the Betting and Gambling Act (Wet op de Kansspelen) and secondary legislation with respect to advertising for online games of chance. The ROK also contains several additional provisions, such as the ban on the broadcasting of video advertisements for online games of chance via online media between 6 a.m. and 9 p.m. and the limitation of maximum three TV commercials of maximum 30 seconds per commercial break. Below, we briefly discuss the relationship of the ROK to the already existing Advertising Code for Games of Chance 2015 (Reclamecode voor Kansspelen, RVK). We then explain the most important new obligations in the ROK and conclude with some final remarks.
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