First Swedish “Moderate Marketing” Ruling Issued

By Karin Soderberg, Kajsa Zenk

02-2020

The Swedish Patent and Market Court issued its first ruling on the concept of "moderate marketing", banning the Ninja Casino operator Elec Games from the use of so-called "takeover ads" and 20 different statements in their marketing of online gambling, under the penalty of SEK 500 000.

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