The fastest way for the media industry to progress to making intelligent use of AI is to accept we don't really know what we're doing, be happy about it, and go experimenting.

Sure, some ideas for AI in media are getting productionised.  Bits of workflow, applications that enable better content search and targeting, and a few more creative – and occasionally disturbing – instances of AI are now things you can actually buy.  AI has the potential to be a game-changer, which is why there is massive hype around it.  What’s desperately needed, though, is time and space to identify the really transformative applications.

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