BrandWrites by Bird & Bird - December 2016

Welcome to the seventh edition of BrandWrites by Bird & Bird.

At Bird & Bird we're passionate about brands. BrandWrites by Bird & Bird is an international publication that explores topical legal and industry related brand news, featuring recent trade mark cases and key changes to the law, practical advice and commentary from respected brand owners. It features contributions from Bird & Bird's renowned IP team across Europe, Asia-Pacific and the Middle East.

In this edition….

• What is required to prove acquired distinctiveness?
• OzEmite Spreads Thick
• All in the name of business
• Forum-shopping in trade mark infringement cases?
• My brand is not there for your political speech
• The mix between copyright and trade mark protection
• Focus on: Brexit
• High Court rules on “relevant public” and comparative advertising
• Use with caution! Henkell keeps the cork in the bubbly as it fails to demonstrate genuine use of its prior trade mark
• Brand watch

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If you would like advice on how best to protect or enhance the value of your brand, get in touch for a complimentary initial consultation: brands@twobirds.com.