Bird & Bird advises BPD Zenith on its acquisition of Peacock Engineering Limited

Bird & Bird has advised BPD Zenith, a world-leading asset management solutions provider, on its acquisition of managed cloud and mobility-focused enterprise asset management (EAM) specialist, Peacock Engineering Limited.

BPD Zenith, an IBM Platinum Partner, is a world leading provider of EAM solutions for asset intensive organisations worldwide. First incorporated in 1994, it now has offices in the UK, Canada, U.S., Australia, New Zealand, Singapore, Hong Kong and Malaysia.

The acquisition of Peacock Engineering, a gold partner of IBM and IFS, will further strengthen BPD Zenith's position as a global leader in the delivery of asset management technologies, which includes Peacock Engineering's market-leading mobility solution, Fingertip.

The Bird & Bird team was led by Adam Meisels (partner, Corporate) and Samrad Nazer (partner, Finance & Financial Regulation) alongside Richie Lamb (senior associate, Corporate), Tamara Akl (associate, Corporate), William Schofield (counsel, Finance & Financial Regulation) and Dan Campbell (associate, Finance & Financial Regulation) and with support from Bird & Bird’s Commercial, Competition, Intellectual Property, Privacy and Data Protection, Real Estate and Tax teams.

Adam Meisels, partner at Bird & Bird commented: “We are delighted to have worked with BPD Zenith on this important and strategic acquisition, which will accelerate their growth and improve their customer offering. This deal heavily involved lawyers across Bird & Bird’s practice groups and demonstrates the depth of knowledge we can draw upon when working with our clients.”

Oliver Garthwaite, CEO of BPD Zenith added: "We are excited to welcome the Peacock Engineering team to BPD Zenith. It was a pleasure to work with the Bird & Bird team again whose expertise and professionalism enabled us to reach a successful completion.”


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