Dior Saddle bag’s shape not a trade mark says EUIPO

Written By

heidi hurdle Module
Heidi Hurdle

Professional Support Lawyer
UK

I am the Professional Support Lawyer to Bird & Bird's market-leading Intellectual Property group in London.

In the world of the trade mark very few shape marks seem to make the cut and proceed to registration. Dior’s Saddle bag is an example of another one that so far has not succeeded. We look at what the EUIPO Board of Appeal recently had to say about it.

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