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GDPR & Email Marketing & ePrivacy - Need to know seminar for Marketing & Legal Teams

GDPR & Email Marketing & ePrivacy - Need to know seminar for Marketing & Legal Teams

When

Apr 23 2024

Where

UK

Venue

Time

09:30 - 12:30 BST

Speakers

James Moss

Partner
UK

Gabriel Voisin

Partner
UK

Are you up-to-speed with the privacy rules governing B2C and B2B electronic marketing activities? Often, the need to comply with the EU and UK General Data Protection Regulation (GDPR) and the e-Privacy framework means being aware of a number of important considerations and compliance questions.

In this exclusive paid workshop, we will delve into what these key considerations are and provide answers to your questions to help maximise your B2C and B2B electronic marketing processes by ensuring they comply with the most important pieces of privacy legislation.

Tailored for CRM managers, digital teams, legal/compliance staff or anyone managing personal data in the context of electronic marketing activities, our seminar will provide you with the background knowledge to important European and UK privacy legislation governing marketing activities, an explanation of how they impact your marketing efforts and the most important considerations to avoid hefty GDPR or e-privacy related fines!

This is a hybrid event and, for those based in London, we would welcome you to attend in-person for maximum engagement.

You'll have the option to register for in-person or online when purchasing your ticket through Eventbrite using the button.

Registration will close at 09:30 BST on Monday 22 April.

Programme

09:30 - 09:45	Arrival and registration (with refreshments)
09:45 - 10:45	Current and future EU legal landscape GDPR & e-Privacy framework Core data protection principles Why GDPR & e-Privacy matters What about Brexit? Key Concepts What is personal data? Who's who (controller, processor, data subject) How does this translate with e-mailing providers, and data cleansing companies, analytics providers, agencies etc? Email service related messages What is it? Practical examples What about email surveys? Email marketing messages What is direct marketing What do we mean by opt out? What do we mean by opt in? Who is responsible to ensure compliance?
10:45 - 11:00	Coffee and email break
11:00 - 12:00	Key elements to bear in mind when it comes to email B2B and B2C are not equal Be careful if you use Facebook Connect or equivalent Format of your electronic marketing messages We want to do Custom Audience: is that OK? What is valid consent under GDPR Stricter and multiple conditions to be met You bear the burden of proof Key changes in practice Will you need to 'repaper' or refresh existing consents? Connected GDPR obligations A data protection officer or not? Record of processing Updating your privacy notice Contractual relationship with vendors (e.g. emailing, data cleansing, segmentation providers) Ad-hoc email related questions Dealing with opt out requests and right to be forgotten Refer a friend scheme Data acquisition via brokers Relevant guidelines from ICO, trade bodies and the EDPB
12:30	Seminar concludes (with refreshments)

Address

Bird & Bird LLP
12 New Fetter Lane
London
EC4A 1JP

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