Anti-counterfeiting measures in the ASEAN region

15 November 2019

08:30am - 11:00am

Bird & Bird ATMD LLP
2 Shenton Way
#18-01 SGX Centre 1
Singapore 068804

According to a 2019 report by the OECD (Organisation for Economic Co-operation and Development), the trade in counterfeit goods amounted to as much as 3.3% of world trade, and is expected to continue to rise.

Counterfeiting occurs both on a small and large scale throughout the world, and is part of an industry with an estimated value of many billions of dollars. It is not limited to cheap imitations of famous brands, and has grown with the proliferation of online shopping. In a world where everything, from clothing to pharmaceuticals, car parts to memory cards and watches to DVDs might be counterfeit, fighting piracy and counterfeiting, both in the real world and online, has become a priority for businesses.

Against this backdrop, Bird & Bird is jointly organizing a seminar with subject matter experts from Spire Research and Consulting Group. We will briefly discuss the threats of counterfeiting in the ASEAN region, strategies for fighting counterfeiting, how companies can develop a structured anti-counterfeiting program, and potential legal issues relating to intellectual property right issues in the region.

Note: Priority for this event will be extended to in-house counsel and corporates. 


The programme

8:30 – 9:00

Registration & Breakfast

9:00 – 9:10

Welcome and Opening Remarks


Anan S. Sivananthan, Partner, Bird & Bird ATMD

Leon Perera, CEO, Spire Research and Consulting Group

9:10 – 9:30

Impacts of counterfeiting on business and the global economy and how to protect your brand


This session will provide an overview of the threat that brands face, and the impact that counterfeiting has on business and the global economy. We will also share emerging threats as the counterfeiters evolve their methods and technologies. The session will draw upon research conducted by Spire on global best practices in managing brand protection.


Japnit Singh, Deputy CEO, Spire Research and Consulting Group

9:30 – 9:50

Managing grey marketing and brand infringement - insights by HP


This session will give the audience an insight on how this leading technology brand is manging the counterfeiting threat. We will share first hand, current activities and practices that HP is deploying to manage both grey marketing and brand infringement.


Praveen Kallayil, Manager, Global Brand Protection, Hewlett Packard Inc.

9:50 – 10:10

Case Studies and the Enforcement Process in Singapore


This session will touch on recent legal developments and case studies in Singapore involving counterfeit products, and the enforcement process which brand owners can resort to in order to protect their rights in Singapore.


Anan S. Sivananthan, Partner, Bird & Bird ATMD

Just Wang, Senior Associate, Bird & Bird ATMD

10:10 – 10:30

Overview of the Anti-Counterfeiting landscape across ASEAN


We will briefly discuss some key features of anti-counterfeiting laws and systems within ASEAN countries that brand owners should be aware of. We will also share some best practices to prevent, minimize or tackle the incidence of counterfeit goods in this region.


Anan S. Sivananthan, Partner, Bird & Bird ATMD

Mok Ho Fai, Associate, Bird & Bird ATMD

10:30 – 10:55



Seminar Ends

Contact / Registration

Please RSVP here >

This is a complimentary seminar and seats are limited.

Registration closes on Friday, 8 November 2019.