Bird & Bird Online Event: Commercialising E-Sports: Masterclass with PSG Talon

19 November 2020

5.30pm (Hong Kong/Singapore/Shanghai) 9.30am (GMT/United Kingdom) 10.30am (CET)

We are delighted to invite you to a unique event where we will discuss how e-sports is being commercialised in Asia Pacific with one of the most exciting companies to emerge in the region, PSG Talon.

As well as hosting a limited number of attendees in person locally in Hong Kong, we will be making the event available online to our clients and contacts who wish to join from around the world.

If you wish to attend online, you will need to RSVP using the link below and you will be sent details of how to join in due course.

About Talon

Talon is a Hong Kong headquartered e-sports organisation that is making waves in Asia. It has teams competing across games such as League of Legends, Rainbow Six Siege and Arena of Valor, based in various locations across Asia, and is a great example of a professionally run, forward-thinking organisation.

Talon recently announced a tie-up with France's most successful professional football team, Paris Saint-Germain, which has seen Talon's successful League of Legends team re-branded as "PSG Talon", bringing a new level of brand awareness to the property.

PSG Talon’s League of Legends team recently won the official Riot Games Pacific Championship Series Spring Split as well as the Mid Season Showdown, and competed in the 2020 League of Legends World Championships in Shanghai. Talon has also recently been appointed as the partner of Riot Games in Hong Kong and Taiwan to expand its newest esports focused title, Valorant.

The programme

17:30 - 18:30

Commercialising E-Sports: Masterclass with PSG Talon

Topics covered will include:

  • What are the costs and pain points of running a team?
  • How do you create a successful team?
  • What assets are available for sponsorship for teams like Talon?
  • What other assets are available for sponsorship in the e-sports/gaming market?
  • Learnings from the 2020 Worlds in Shanghai
  • Trends and hot topics
  • Q&A

Contact / Registration