Why is a hotel franchise worth having?

Key elements of the programme* will include:

Around the Franchise World…in 10 Minutes

Partner and Co-Head of Bird & Bird’s international Franchising group, Graeme Payne, will provide an overview of hot topics and themes in the franchise world, including:

• Territories seeing or predicting a spike in franchising
• Major markets that have introduced new franchise laws in the last 12 months and those that will do so in the next 12 months
• A market entry tracker tool for franchisors
• A summary of key topics arising in franchise negotiations

Greater Freedom or Just a Different Set of Rules?

CEO of HOFTEL, the association of hotel owners and franchisees, Simon Allison, will ask if franchising is the way forward for hotel owners:

• Most owners like the idea of brands – but few of them like the standard HMA structure
• Franchising has emerged as a strong alternative, both for self-managed and white-label operated hotels
• Owners need to be aware that there are still issues to overcome in getting this to work for them

The Pros and Cons of Hotel Franchising – Expert Panel Session

Panellists to be drawn from hotel owners, operators, investors, brands and distribution agencies

Moderated by Russell Kett, Chairman of HVS London

*Subject to change