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  1. Legal news
    01 December 2020
    Bird & Bird & Influencer Marketing Q&A
    www.twobirds.com/en/news/articles/2020/global/bird-and-bird-and-influencer-marketing-qanda

    How do brands and influencers maintain authenticity and integrity? How important is the contractual relationship between brand and influencer? What changes might we see in the brand and influencer community over the ...

  2. Legal news
    29 July 2020
    Product Placement with Influencers is “obvious” marketing and does not require disclosure, according to the Higher Regional Court of Hamburg
    www.twobirds.com/en/news/articles/2020/global/product-placement-with-influencers-is-obvious-marketing-and-does-not-require-disclosure

    In a decision contrary to the current climate on influencer marketing, the Higher Regional Court of Hamburg decided that Instagram posts of influencers containing product placement do not need to be disclosed as ...