29 May 2019
Influencer Marketing: the "Digital Chart" is now part of the Italian Code of Marketing Communication Self-Regulation
www.twobirds.com/en/news/articles/2019/global/influencer-marketing-the-digital-chart

From 29 April 2019 the so-called "Digital Chart" is finally part of the Italian Code of Marketing Communication Self-Regulation thus becoming binding - and no longer a mere guideline - towards subjects and entities that ...

01 December 2020
Bird & Bird & Influencer Marketing Q&A
www.twobirds.com/en/news/articles/2020/global/bird-and-bird-and-influencer-marketing-qanda

How do brands and influencers maintain authenticity and integrity? How important is the contractual relationship between brand and influencer? What changes might we see in the brand and influencer community over the ...

21 February 2019
Legal Update: Influencing The Influencers
www.twobirds.com/en/news/articles/2019/singapore/influencing-the-influencers

Last month, the United Kingdom's ("UK") competition watchdog released its latest guidelines for social media influencers. The guidelines elucidate the application of existing consumer protection laws and industry rules ...