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  1. Legal news
    26 January 2021
    Opinion Leaders, Endorsers and other influencers: legal risks in digital marketing
    www.twobirds.com/en/news/articles/2021/china/opinion-leaders-endorsers-and-other-influencers-legal-risks-in-digital-marketing

    As the next big thing after the traditional “celebrity endorsements”, engaging influencers, also referred to as Key Opinion Leaders (KOLs) has become one of the most effective ways to create brand exposure, engage ...