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  1. Legal news
    28 October 2020
    How can luxury brands respond to the re-prioritisation of values being led by consumers?
    www.twobirds.com/en/news/articles/2020/global/how-can-luxury-brands-respond-to-the-reprioritisation-of-values-being-led-by-consumers

    The luxury fashion sector is synonymous with carefully curated branding and reputation management. McKinsey & Company, together with the Business of Fashion, have recently published a report titled The State of Fashion ...

  2. Legal news
    28 September 2020
    All I Want For Christmas Is…Brand Protection
    www.twobirds.com/en/news/articles/2020/global/all-i-want-for-christmas-is-brand-protection

    Many of us may remember from our childhood a Christmas toy or TV advertisement which will never leave our minds and which we associate with a particular company. This year more than ever we need something to look ...