28 October 2020
How can luxury brands respond to the re-prioritisation of values being led by consumers?
www.twobirds.com/en/news/articles/2020/global/how-can-luxury-brands-respond-to-the-reprioritisation-of-values-being-led-by-consumers

The luxury fashion sector is synonymous with carefully curated branding and reputation management. McKinsey & Company, together with the Business of Fashion, have recently published a report titled The State of Fashion ...

28 September 2020
All I Want For Christmas Is…Brand Protection
www.twobirds.com/en/news/articles/2020/global/all-i-want-for-christmas-is-brand-protection

Many of us may remember from our childhood a Christmas toy or TV advertisement which will never leave our minds and which we associate with a particular company. This year more than ever we need something to look ...