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  1. Legal news
    29 May 2019
    Influencer Marketing: the "Digital Chart" is now part of the Italian Code of Marketing Communication Self-Regulation
    www.twobirds.com/en/news/articles/2019/global/influencer-marketing-the-digital-chart

    From 29 April 2019 the so-called "Digital Chart" is finally part of the Italian Code of Marketing Communication Self-Regulation thus becoming binding - and no longer a mere guideline - towards subjects and entities that ...

  2. Legal news
    21 November 2019
    What a future without social media ‘likes’ could mean for the industry
    www.twobirds.com/en/news/articles/2019/global/what-a-future-without-social-media-likes-could-mean-for-the-industry

    As Instagram announces that it is considering removing the platform's public 'like' counts, we consider the impact that a future without visual metrics would have on social media platforms and the influencer market.

  3. Legal news
    17 September 2019
    #Advertisement must come first
    www.twobirds.com/en/news/articles/2019/hungary/advertisement-must-come-first

    Fines are on the horizon for social media influencers not aligning their practice as set out by the Hungarian Competition Authority.

  4. Legal news
    30 April 2019
    How to hashtag in Hungary
    www.twobirds.com/en/news/articles/2019/hungary/how-to-hashtag-in-hungary

    The Hungarian Competition Authority recently closed the review of the first decision on social media marketing, namely on the use of appropriate tags in sponsored content.

  5. Legal news
    21 February 2019
    Legal Update: Influencing The Influencers
    www.twobirds.com/en/news/articles/2019/singapore/influencing-the-influencers

    Last month, the United Kingdom's ("UK") competition watchdog released its latest guidelines for social media influencers. The guidelines elucidate the application of existing consumer protection laws and industry rules ...

  6. Legal news
    07 September 2018
    Influencer marketing, endorsements, testimonials: food for thought in light of the most recent initiatives by the Italian authorities
    www.twobirds.com/en/news/articles/2018/italy/influencer-marketing-endorsement-testimonial

    On 6 August 2018 the Italian Competition Authority (AGCM) announced a second moral suasion action towards influencers, bloggers and, more in general, so called "influencer marketing".

  7. Legal news
    28 September 2020
    Influencers must obtain approval from the Ministry of Health and Prevention before promoting health products on social media platforms
    www.twobirds.com/en/news/articles/2020/uae/influencers-must-obtain-approval-from-the-ministry-of-health-and-prevention-before-promoting

    You may recall that in our previous article titled “Implications of the new National Media Council’s Regulations”, we touched upon the mandatory licensing requirement which must be met by social media bloggers and ...

  8. Legal news
    29 April 2020
    Swedish case law: Influencers have to properly identify marketing content, but only if it is marketing
    www.twobirds.com/en/news/articles/2020/sweden/swedish-case-law-influencers-have-to-properly-identify-marketing-content-but-only-if-it-is-marketing

    A Swedish influencer and a sunglass company agreed that the influencer was to publish one post on Instagram, and one post on her blog to market the sunglass company. The influencer got financial compensation from the ...

  9. Legal news
    29 July 2020
    Product Placement with Influencers is “obvious” marketing and does not require disclosure, according to the Higher Regional Court of Hamburg
    www.twobirds.com/en/news/articles/2020/global/product-placement-with-influencers-is-obvious-marketing-and-does-not-require-disclosure

    In a decision contrary to the current climate on influencer marketing, the Higher Regional Court of Hamburg decided that Instagram posts of influencers containing product placement do not need to be disclosed as ...