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  1. Legal news
    09 July 2018
    Franchising your wellness business
    www.twobirds.com/en/news/articles/2018/global/franchising-your-wellness-business

    For small and medium-sized companies looking to expand their business both within the UK and internationally, franchising presents a growth strategy which is less capital-intensive than corporate expansion and allows ...

  2. Legal news
    09 July 2018
    Safeguarding your concept, while making your mark on the wellness industry
    www.twobirds.com/en/news/articles/2018/global/safeguarding-your-concept-while-making-your-mark-on-the-wellness-industry

    Consumers driving the wellness industry seek more than just a clothing company, a new workout, or a healthy alternative to the standard lunchtime sandwich – they value brand integrity and want to build relationships ...

  3. Legal news
    21 November 2017
    Advertising wellness: How far is too far?
    www.twobirds.com/en/news/articles/2017/global/advertising-wellness

    Wellness – the industry based on the “pursuit of enhancing personal well-being” – has in the last decade emerged as a giant worth over $3.7 trillion globally. Free-from food, “green” or sustainable goods and clean ...