21 November 2019
What a future without social media ‘likes’ could mean for the industry
www.twobirds.com/en/news/articles/2019/global/what-a-future-without-social-media-likes-could-mean-for-the-industry

As Instagram announces that it is considering removing the platform's public 'like' counts, we consider the impact that a future without visual metrics would have on social media platforms and the influencer market.

29 July 2020
Product Placement with Influencers is “obvious” marketing and does not require disclosure, according to the Higher Regional Court of Hamburg
www.twobirds.com/en/news/articles/2020/global/product-placement-with-influencers-is-obvious-marketing-and-does-not-require-disclosure

In a decision contrary to the current climate on influencer marketing, the Higher Regional Court of Hamburg decided that Instagram posts of influencers containing product placement do not need to be disclosed as ...

01 December 2020
Bird & Bird & Influencer Marketing Q&A
www.twobirds.com/en/news/articles/2020/global/bird-and-bird-and-influencer-marketing-qanda

How do brands and influencers maintain authenticity and integrity? How important is the contractual relationship between brand and influencer? What changes might we see in the brand and influencer community over the ...