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  1. Legal news
    21 February 2019
    Legal Update: Influencing The Influencers
    www.twobirds.com/en/news/articles/2019/singapore/influencing-the-influencers

    Last month, the United Kingdom's ("UK") competition watchdog released its latest guidelines for social media influencers. The guidelines elucidate the application of existing consumer protection laws and industry rules ...

  2. Legal news
    21 November 2019
    What a future without social media ‘likes’ could mean for the industry
    www.twobirds.com/en/news/articles/2019/global/what-a-future-without-social-media-likes-could-mean-for-the-industry

    As Instagram announces that it is considering removing the platform's public 'like' counts, we consider the impact that a future without visual metrics would have on social media platforms and the influencer market.

  3. Legal news
    30 April 2019
    How to hashtag in Hungary
    www.twobirds.com/en/news/articles/2019/hungary/how-to-hashtag-in-hungary

    The Hungarian Competition Authority recently closed the review of the first decision on social media marketing, namely on the use of appropriate tags in sponsored content.

  4. Legal news
    17 September 2019
    #Advertisement must come first
    www.twobirds.com/en/news/articles/2019/hungary/advertisement-must-come-first

    Fines are on the horizon for social media influencers not aligning their practice as set out by the Hungarian Competition Authority.

  5. Legal news
    29 July 2020
    Product Placement with Influencers is “obvious” marketing and does not require disclosure, according to the Higher Regional Court of Hamburg
    www.twobirds.com/en/news/articles/2020/global/product-placement-with-influencers-is-obvious-marketing-and-does-not-require-disclosure

    In a decision contrary to the current climate on influencer marketing, the Higher Regional Court of Hamburg decided that Instagram posts of influencers containing product placement do not need to be disclosed as ...