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  1. Legal news
    21 February 2019
    Legal Update: Influencing The Influencers
    www.twobirds.com/en/news/articles/2019/singapore/influencing-the-influencers

    Last month, the United Kingdom's ("UK") competition watchdog released its latest guidelines for social media influencers. The guidelines elucidate the application of existing consumer protection laws and industry rules ...

  2. Legal news
    29 May 2019
    Influencer Marketing: the "Digital Chart" is now part of the Italian Code of Marketing Communication Self-Regulation
    www.twobirds.com/en/news/articles/2019/global/influencer-marketing-the-digital-chart

    From 29 April 2019 the so-called "Digital Chart" is finally part of the Italian Code of Marketing Communication Self-Regulation thus becoming binding - and no longer a mere guideline - towards subjects and entities that ...

  3. Legal news
    21 November 2019
    What a future without social media ‘likes’ could mean for the industry
    www.twobirds.com/en/news/articles/2019/global/what-a-future-without-social-media-likes-could-mean-for-the-industry

    As Instagram announces that it is considering removing the platform's public 'like' counts, we consider the impact that a future without visual metrics would have on social media platforms and the influencer market.

  4. Legal news
    30 April 2019
    How to hashtag in Hungary
    www.twobirds.com/en/news/articles/2019/hungary/how-to-hashtag-in-hungary

    The Hungarian Competition Authority recently closed the review of the first decision on social media marketing, namely on the use of appropriate tags in sponsored content.

  5. Legal news
    17 September 2019
    #Advertisement must come first
    www.twobirds.com/en/news/articles/2019/hungary/advertisement-must-come-first

    Fines are on the horizon for social media influencers not aligning their practice as set out by the Hungarian Competition Authority.

  6. Legal news
    29 July 2020
    Product Placement with Influencers is “obvious” marketing and does not require disclosure, according to the Higher Regional Court of Hamburg
    www.twobirds.com/en/news/articles/2020/global/product-placement-with-influencers-is-obvious-marketing-and-does-not-require-disclosure

    In a decision contrary to the current climate on influencer marketing, the Higher Regional Court of Hamburg decided that Instagram posts of influencers containing product placement do not need to be disclosed as ...

  7. Legal news
    01 December 2020
    Bird & Bird & Influencer Marketing Q&A
    www.twobirds.com/en/news/articles/2020/global/bird-and-bird-and-influencer-marketing-qanda

    How do brands and influencers maintain authenticity and integrity? How important is the contractual relationship between brand and influencer? What changes might we see in the brand and influencer community over the ...

  8. Legal news
    26 January 2021
    Opinion Leaders, Endorsers and other influencers: legal risks in digital marketing
    www.twobirds.com/en/news/articles/2021/china/opinion-leaders-endorsers-and-other-influencers-legal-risks-in-digital-marketing

    As the next big thing after the traditional “celebrity endorsements”, engaging influencers, also referred to as Key Opinion Leaders (KOLs) has become one of the most effective ways to create brand exposure, engage ...

  9. Legal news
    07 September 2018
    Influencer marketing, endorsements, testimonials: food for thought in light of the most recent initiatives by the Italian authorities
    www.twobirds.com/en/news/articles/2018/italy/influencer-marketing-endorsement-testimonial

    On 6 August 2018 the Italian Competition Authority (AGCM) announced a second moral suasion action towards influencers, bloggers and, more in general, so called "influencer marketing".