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  1. Legal news
    28 October 2020
    How can luxury brands respond to the re-prioritisation of values being led by consumers?
    www.twobirds.com/en/news/articles/2020/global/how-can-luxury-brands-respond-to-the-reprioritisation-of-values-being-led-by-consumers

    The luxury fashion sector is synonymous with carefully curated branding and reputation management. McKinsey & Company, together with the Business of Fashion, have recently published a report titled The State of Fashion ...

  2. Legal news
    01 April 2021
    The New Age Brand Strategy: Trends, Opportunities and Challenges
    www.twobirds.com/en/news/articles/2021/global/the-new-age-brand-strategy-trends-opportunities-and-challenges

    The turn of the decade has been eventful, to say the least. The global crisis has threatened all we once took for granted, and radically changed the way we as individuals live, work and play. For many businesses, it has ...