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  1. Legal news
    21 May 2018
    Reports of Trade Mark Cases for CIPA - May 2018
    www.twobirds.com/en/news/articles/2018/uk/ip-case-reports-may-2018

    This month we report on Advocate-General Szpunar's Opinion on whether the shape exclusion in Article 3(1)(e)(iii) is applicable to non-three dimensional properties such as colour and shape (Christian Louboutin v Van ...

  2. Legal news
    21 August 2018
    Reports of Trade Mark Cases for CIPA - August 2018
    www.twobirds.com/en/news/articles/2018/uk/ip-case-reports-august-2018

    This month we report on the Supreme Court's decision in Cartier International AG & Ots v British Telecommunications Plc & Anr concerning costs of website blocking orders.

  3. Legal news
    28 October 2020
    How can luxury brands respond to the re-prioritisation of values being led by consumers?
    www.twobirds.com/en/news/articles/2020/global/how-can-luxury-brands-respond-to-the-reprioritisation-of-values-being-led-by-consumers

    The luxury fashion sector is synonymous with carefully curated branding and reputation management. McKinsey & Company, together with the Business of Fashion, have recently published a report titled The State of Fashion ...

  4. Legal news
    01 April 2021
    The New Age Brand Strategy: Trends, Opportunities and Challenges
    www.twobirds.com/en/news/articles/2021/global/the-new-age-brand-strategy-trends-opportunities-and-challenges

    The turn of the decade has been eventful, to say the least. The global crisis has threatened all we once took for granted, and radically changed the way we as individuals live, work and play. For many businesses, it has ...

  5. Legal news
    22 February 2021
    Acquiring a Trade Mark Portfolio – Some Practical Tips
    www.twobirds.com/en/news/articles/2021/global/acquiring-a-trade-mark-portfolio-some-practical-tips

    Whilst there have been a number of unfortunate and high-profile retail causalities as a result of COVID-19, these casualties have created exciting opportunities for other retail and consumer brands looking to expand ...

  6. Legal news
    28 September 2020
    Retail & Consumer Egypt Focus: Anti-counterfeiting recordals process, early planning is key
    www.twobirds.com/en/news/articles/2020/global/retail-and-consumer-egypt-focus-anti-counterfeiting-recordals-process-early-planning-is-key

    Since March 2016, brand owners seeking to export select goods to Egypt have been subject to a rigorous recordal system implemented by the General Organisation for Export and Import Control (‘GOEIC’). Ministerial Decree ...

  7. Legal news
    28 September 2020
    All I Want For Christmas Is…Brand Protection
    www.twobirds.com/en/news/articles/2020/global/all-i-want-for-christmas-is-brand-protection

    Many of us may remember from our childhood a Christmas toy or TV advertisement which will never leave our minds and which we associate with a particular company. This year more than ever we need something to look ...