22 May 2020
General Court “shades” some light on 3D trademark registration
www.twobirds.com/en/news/articles/2020/global/general-court-shades-some-light-on-3d-trademark-registration

In a judgment dated 26 March 2020, the General Court clarified the elusive question of the registration of signs consisting of the shape of the product as trademarks.

28 November 2019
Harnessing the power of your beauty brand: tips for safeguarding your Intellectual Property
www.twobirds.com/en/news/articles/2019/global/harnessing-the-power-of-your-beauty-brand

Behind every successful brand, there is a robust and comprehensive brand protection strategy. Whether you’re taking your first steps into business or you’re an established beauty brand with plans to expand ...

31 January 2020
CJEU Cofemel decision applied by UK court for the first time: "complete conformity" with EU law would preclude any requirement of aesthetic appeal
www.twobirds.com/en/news/articles/2020/global/cjeu-cofemel-decision-applied-by-uk-court-for-the-first-time

Earlier this week, the Intellectual Property Enterprise Court (a specialist court which is part of the Business and Property Courts of the High Court of Justice of England and Wales) issued its decision in Response ...

28 September 2020
All I Want For Christmas Is…Brand Protection
www.twobirds.com/en/news/articles/2020/global/all-i-want-for-christmas-is-brand-protection

Many of us may remember from our childhood a Christmas toy or TV advertisement which will never leave our minds and which we associate with a particular company. This year more than ever we need something to look ...

02 April 2020
CJEU decision in Coty – Storage of infringing goods by Amazon on behalf of third parties for the Amazon-Marketplace does not constitute a trade mark infringement by Amazon
www.twobirds.com/en/news/articles/2020/global/cjeu-decision-in-coty

Today’s CJEU decision in Coty Germany GmbH v Amazon (C-567/18) falls in line with the previous German decisions: A company storing goods on behalf of a third-party seller without awareness that said goods infringe ...

18 August 2020
First in time, first in right: WIPO takes the lead on digital date stamping of IP
www.twobirds.com/en/news/articles/2020/global/wipo-takes-the-lead-on-digital-date-stamping-of-ip

It is often crucial for tech, international brand companies and design-based businesses to demonstrate convincingly that they are the first to record a new idea, design or code. Most importantly though, it is trite that ...