28 October 2020
How can luxury brands respond to the re-prioritisation of values being led by consumers?
www.twobirds.com/en/news/articles/2020/global/how-can-luxury-brands-respond-to-the-reprioritisation-of-values-being-led-by-consumers

The luxury fashion sector is synonymous with carefully curated branding and reputation management. McKinsey & Company, together with the Business of Fashion, have recently published a report titled The State of Fashion ...

28 September 2020
All I Want For Christmas Is…Brand Protection
www.twobirds.com/en/news/articles/2020/global/all-i-want-for-christmas-is-brand-protection

Many of us may remember from our childhood a Christmas toy or TV advertisement which will never leave our minds and which we associate with a particular company. This year more than ever we need something to look ...

30 November 2020
Talking Shop November 2020
www.twobirds.com/en/news/articles/2020/global/talking-shop-november-2020

Welcome to the November 2020 edition of our Retail & Consumer monthly news round-up. This newsletter focuses on key news and updates for retail and consumer-facing businesses around the world, including our latest ...

24 February 2021
Talking Shop February 2021
www.twobirds.com/en/news/articles/2021/global/talking-shop-february-2021

Welcome to the February 2021 edition of our Retail & Consumer monthly news round-up. This newsletter focuses on key news and updates for retail and consumer-facing businesses around the world, including our latest ...

22 February 2021
Acquiring a Trade Mark Portfolio – Some Practical Tips
www.twobirds.com/en/news/articles/2021/global/acquiring-a-trade-mark-portfolio-some-practical-tips

Whilst there have been a number of unfortunate and high-profile retail causalities as a result of COVID-19, these casualties have created exciting opportunities for other retail and consumer brands looking to expand ...

23 February 2021
Increasing workplace aggression for retail employees
www.twobirds.com/en/news/articles/2021/global/increasing-workplace-aggression-for-retail-employees

According to a report released by the National Retail Association, over 88% of Australian retail workers have experienced aggression from customers and incidents of workplace violence have spiked 400% during the ...

26 May 2020
Six Key Regulatory Rules for Entry into The Cosmetics Market
www.twobirds.com/en/news/articles/2020/global/six-key-regulatory-rules-for-entry-into-the-cosmetics-market

Unlike other types of products (such as medicinal products) cosmetics products do not need prior regulatory approval before they can be put on the market. This does not mean, however, that they are unregulated – far ...

08 December 2020
Fashion x Gaming: Fashion Catches the Gaming Bug
www.twobirds.com/en/news/articles/2020/global/fashion-x-gaming-fashion-catches-the-gaming-bug

While COVID-19 continues to restrict our daily lives, the gaming and esports landscape is booming. In conjunction with this growth, there is an upward trend in fashion brands wishing to use gaming and esports to market ...

27 January 2021
French Supreme Court aligns its position with ECJ’s decision regarding commercial agency
www.twobirds.com/en/news/articles/2021/france/french-supreme-court-aligns-its-position-with-ecjs-decision-regarding-commercial-agency

In a recent decision delivered on 2 December 2020, the French Supreme Court overturned a decision of the Paris Court of Appeal that had denied a person the benefit of the status of commercial agent on the grounds that ...

27 January 2021
Modern Slavery in retail sector supply chains: dealing with investigations
www.twobirds.com/en/news/articles/2021/uk/modern-slavery-in-retail-sector-supply-chains-dealing-with-investigations

Ensuring the rights of workers and working conditions in supply chains should be a core part of corporate compliance with the Modern Slavery Act 2015 (the "Act"). However, investigations highlighting poor pay and ...