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  1. Legal news
    07 September 2018
    Influencer marketing, endorsements, testimonials: food for thought in light of the most recent initiatives by the Italian authorities
    www.twobirds.com/en/news/articles/2018/italy/influencer-marketing-endorsement-testimonial

    On 6 August 2018 the Italian Competition Authority (AGCM) announced a second moral suasion action towards influencers, bloggers and, more in general, so called "influencer marketing".

  2. Legal news
    21 November 2017
    Advertising wellness: How far is too far?
    www.twobirds.com/en/news/articles/2017/global/advertising-wellness

    Wellness – the industry based on the “pursuit of enhancing personal well-being” – has in the last decade emerged as a giant worth over $3.7 trillion globally. Free-from food, “green” or sustainable goods and clean ...

  3. Legal news
    28 January 2020
    Retailers again in the ACCC's sights for was/now pricing campaigns
    www.twobirds.com/en/news/articles/2020/australia/retailers-again-in-the-acccs-sights-for-was-now-pricing-campaigns

    Further to our article "Everyone loves a discount but beware of was/now pricing", the Australian consumer regulator continues to actively pursue retailers who it considers have acted in a misleading manner in relation ...

  4. Legal news
    27 May 2020
    Australian regulator microscope on exploitation
    www.twobirds.com/en/news/articles/2020/australia/australian-regulator-microscope-on-exploitation

    Due to the rapidly changing global landscape following the impacts of COVID-19, the Australian Competition and Consumer Commission announced on 27 March 2020 a "re-focus" of its 2020 Compliance and Enforcement ...

  5. Legal news
    26 May 2020
    Consumer Protection: UK grants CMA online enforcement order powers
    www.twobirds.com/en/news/articles/2020/uk/consumer-protection-uk-grants-cma-online-enforcement-order-powers

    Businesses operating in the Retail & Consumer sphere may not be aware that the UK government has recently laid before Parliament an EU-derived Regulation which grants the Competition and Markets Authority (CMA) new ...

  6. Legal news
    29 June 2020
    Considering Consumers: Tips for Consumer Law Compliance
    www.twobirds.com/en/news/articles/2020/global/considering-consumers-tips-for-consumer-law-compliance

    Consumers are increasingly aware of – and vocal about – their rights. That’s why it’s important to get your interactions with them right from the outset, not only to ensure that you’re complying with the law but also to ...

  7. Legal news
    29 April 2020
    Social media helps consumers understand the brands they use every day, but what does it all mean for franchisors?
    www.twobirds.com/en/news/articles/2020/global/social-media-helps-consumers-understand-the-brands-they-use-every-day-but-what-does-it-all-mean

    It’s 2020 and everyone is on social media. Even your grandma has a social media account and regularly comments on your vacation pictures. It is safe to say that social media is going to be here for some time. Whether ...

  8. Legal news
    07 July 2020
    Platform to Business Regulations: what rights do consumer brands have when selling through online platforms?
    www.twobirds.com/en/news/articles/2020/global/platform-to-business-regulations-what-rights-do-consumer-brands-have-when-selling

    The Platform to Business Regulation ("P2B Regulation", officially Regulation 2019/1150 on promoting fairness and transparency for business users of online intermediation services) comes into force on 12 July 2020. The ...