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  1. Legal news
    24 August 2020
    Examining Bad Faith Applications Under the Amended Trademark Law in China - Are the amendments living up to their expectations?
    www.twobirds.com/en/news/articles/2020/china/examining-bad-faith-applications-under-the-amended-trademark-law-in-china

    The latest amendments to the Trademark Law in China came into effect on 1 November 2019. One of the most closely watched amendments by brand owners is the new provision under Article 4 which refuses bad faith trademark ...

  2. Legal news
    26 January 2021
    Opinion Leaders, Endorsers and other influencers: legal risks in digital marketing
    www.twobirds.com/en/news/articles/2021/china/opinion-leaders-endorsers-and-other-influencers-legal-risks-in-digital-marketing

    As the next big thing after the traditional “celebrity endorsements”, engaging influencers, also referred to as Key Opinion Leaders (KOLs) has become one of the most effective ways to create brand exposure, engage ...

  3. Legal news
    14 June 2019
    China Cyber Security Law Update: Long-Awaited Second Draft Measures on Security Assessment for Export of Personal Information: Any clarity?
    www.twobirds.com/en/news/articles/2019/global/china-cyber-security-law-update

    On 13 June 2019, the Cyberspace Administration of China (CAC) issued a long-awaited second draft Measures on Security Assessment for Export of Personal Information. In this update we examine some of the key takeaways.

  4. Legal news
    29 June 2020
    China Frontline June 2020 - Ahead of the Curve: what employers need to know when re-opening offices?
    www.twobirds.com/en/news/articles/2020/china/china-frontline-june-2020-ahead-of-the-curve

    In response to the COVID-19 outbreak, the Chinese government has issued a number of guidelines on the epidemic control and prevention to employers and the general public. What one can observe from the development of ...

  5. Legal news
    20 March 2018
    Talking Shop: Retail and Consumer Roundup March 2018
    www.twobirds.com/en/news/articles/2018/global/talking-shop-march-2018

    This newsletter focuses on key news and updates for retail and consumer-facing businesses around the world.

  6. Legal news
    04 June 2018
    Talking Shop: Retail and Consumer Roundup May 2018
    www.twobirds.com/en/news/articles/2018/global/talking-shop-may-2018

    This newsletter focuses on key news and updates for retail and consumer-facing businesses around the world.

  7. Legal news
    24 April 2018
    Talking Shop: Retail and Consumer Roundup April 2018
    www.twobirds.com/en/news/articles/2018/global/talking-shop-april-2018

    This newsletter focuses on key news and updates for retail and consumer-facing businesses around the world.

  8. Legal news
    26 May 2020
    Cross-border: COVID-19 and the Hospitality Sector - The big questions facing UK hoteliers and lessons we can learn from China
    www.twobirds.com/en/news/articles/2020/global/covid-19-and-the-hospitality-sector-the-big-questions-facing-uk-hoteliers-and-lessons-we-can-learn

    In 1976, China was hit by a devastating earthquake in the north-easterly region of Tangshan and lost its leader of thirty years, Mao Zedong. 1976 was the last time the Chinese economy recorded a contraction and, for the ...