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  1. Legal news
    28 May 2020
    Consent in online contexts - the German Federal Court of Justice’s decision on Planet49 and Facebook
    www.twobirds.com/en/news/articles/2020/germany/einwilligung-im-online-kontext-bgh-urteile-in-den-verfahren-planet49-und-facebook

    Today, the German Federal Court of Justice (“FCJ”) handed down two important cases concerning consent, the use of cookies and the enforcement of claims under the GDPR by third parties.

  2. Legal news
    08 October 2018
    CAP releases a new guide for social media influencers
    www.twobirds.com/en/news/articles/2018/global/cap-releases-a-new-guide-for-social-media-influencers

    Following consultations with influencers and agencies, CAP has identified the need for its guidance on influencer marketing to be more clear and accessible. We take a look at the new guide.

  3. Legal news
    15 December 2017
    (International) Influencer Marketing in Germany: #ad might not be enough
    www.twobirds.com/en/news/articles/2019/global/international-influencer-marketing-in-germany

    After turning a blind eye to the influencer marketing practices of companies for quite some time, competitors and competition watchdogs have now repeatedly and successfully requested German courts to put a stop to ...

  4. Legal news
    17 September 2019
    #Advertisement must come first
    www.twobirds.com/en/news/articles/2019/hungary/advertisement-must-come-first

    Fines are on the horizon for social media influencers not aligning their practice as set out by the Hungarian Competition Authority.

  5. Legal news
    30 April 2019
    How to hashtag in Hungary
    www.twobirds.com/en/news/articles/2019/hungary/how-to-hashtag-in-hungary

    The Hungarian Competition Authority recently closed the review of the first decision on social media marketing, namely on the use of appropriate tags in sponsored content.

  6. Legal news
    30 January 2019
    The CMA clamps down on social media endorsements
    www.twobirds.com/en/news/articles/2020/uk/the-cma-clamps-down-on-social-media-endorsements

    endorsements The Competition and Markets Authority ("CMA") issued new guidance last week on how celebrities and social media influencers need to be more transparent with their followers. Alongside this guidance came ...

  7. Legal news
    10 June 2019
    Influencer Marketing in Italy: the “Digital Chart” introduces new rules for online marketing communications
    www.twobirds.com/en/news/articles/2020/italy/influencer-marketing-in-italy-the-digital-chart-introduces-new-rules

    Italy recently became the latest country to introduce new rules aimed at regulating influencer marketing online: Rita Tardiolo explains what businesses and influencers need to know.

  8. Legal news
    05 November 2019
    Influencer Marketing: Danish influencers in trouble with Danish Marketing Practices Act
    www.twobirds.com/en/news/articles/2020/denmark/influencer-marketing-danish-influencers-in-trouble-with-danish-marketing-practices-act

    The Danish Consumer Ombudsman (DCO) recently finalized a review of Danish Influencers and their sponsored content. Katja Djurhuus and Mikkel Taanum, both senior attorneys from the Bird & Bird office in Copenhagen, ...

  9. Generic_icon
    19 November 2020
    Global Influencer Marketing Webinars
    www.twobirds.com/en/events/global/2020/global-influencer-marketing-webinars

    Influencer marketing has revolutionised the marketing and advertising landscape. However with this relatively new and evolving channel of consumer engagement comes new risk areas. Influencer marketing has attracted ...