22 February 2021
Acquiring a Trade Mark Portfolio – Some Practical Tips
www.twobirds.com/en/news/articles/2021/global/acquiring-a-trade-mark-portfolio-some-practical-tips

Whilst there have been a number of unfortunate and high-profile retail causalities as a result of COVID-19, these casualties have created exciting opportunities for other retail and consumer brands looking to expand ...

28 September 2020
All I Want For Christmas Is…Brand Protection
www.twobirds.com/en/news/articles/2020/global/all-i-want-for-christmas-is-brand-protection

Many of us may remember from our childhood a Christmas toy or TV advertisement which will never leave our minds and which we associate with a particular company. This year more than ever we need something to look ...

28 October 2020
How can luxury brands respond to the re-prioritisation of values being led by consumers?
www.twobirds.com/en/news/articles/2020/global/how-can-luxury-brands-respond-to-the-reprioritisation-of-values-being-led-by-consumers

The luxury fashion sector is synonymous with carefully curated branding and reputation management. McKinsey & Company, together with the Business of Fashion, have recently published a report titled The State of Fashion ...

01 April 2021
The New Age Brand Strategy: Trends, Opportunities and Challenges
www.twobirds.com/en/news/articles/2021/global/the-new-age-brand-strategy-trends-opportunities-and-challenges

The turn of the decade has been eventful, to say the least. The global crisis has threatened all we once took for granted, and radically changed the way we as individuals live, work and play. For many businesses, it has ...