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Out of sight, out of mind – the fear of being forgotten in the midst of intermittent lockdowns has become very real, especially for "brick-and-mortar" brands which were hitherto unknown in the online space.
Singapore's Intellectual Property Office decides that a foreign brand owner with no earlier trade mark registration or recognition of its brand being "well known" in Singapore can rely on "passing off" to prevent ...
The United Kingdom's exit from the EU would affect Asian companies' brand strategy in the EU. Here's how to prepare for it.