Bridget Goh

I am a counsel in our Intellectual Property and Tech & Comms groups in Singapore, where I specialise in non-contentious IP matters, with a focus on brand portfolio management.

My practice centres around the management of our clients' regional and global trade mark portfolios. I work with my clients closely to try and understand their needs, in order to deliver well-rounded and practical advice on overall brand strategy and securing brand protection in their territories of interest. In addition, I have broad experience in a wide range of IP matters, such as drafting and reviewing IP-related agreements (namely, assignments and licences), and trade mark or copyright enforcement.

Prior to joining Bird & Bird, I worked in another leading law firm in Singapore.

• Providing advice on brand protection strategy for several MNCs across sectors.