Influencer marketing, endorsements, testimonials: food for thought in light of the most recent initiatives by the Italian authorities

http://www.twobirds.com/en/gambling-law/shared/articles/2018/italy/influencer-marketing-endorsement-testimonial

On 6 August 2018 the Italian Competition Authority (AGCM) announced a second moral suasion action towards influencers, bloggers and, more in general, so called "influencer marketing".

07 September 2018