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Growing numbers of viewers and rising profits are making esports increasingly interesting for event organizers, sports leagues, sponsors and with traditional sports clubs even establishing their own esports divisions.
The use of trade marks on in-game virtual products (e.g. manufacturer logos) is probably permissible in light of the principles established by the German Federal Court of Justice in the Opel-Blitz II decision.
Recently, a stir was caused by a press release, announcing plans to launch the European League of Football (ELF), a new professional American Football league.
In recent years, the European Commission (EC) and National Competition Authorities (NCA) have shown increased appetite to investigate sport governing bodies in relation to rules that restrict competition from new market ...