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  1. Legal news
    06 August 2019
    Growing a sports brand in China: Lessons from summercamp
    www.twobirds.com/en/news/articles/2019/china/growing-a-sports-brand-in-china-lessons-from-summercamp

    Pre-season football tours in Asia aren't typically known for their eye-catching headlines or strong media scrutiny. There are have been some recent debacles over washed out pitches and sub-par poor training facilities, ...

  2. Legal news
    11 September 2019
    Ahead of the game: why venture capital is a potential match-winner for sports clubs
    www.twobirds.com/en/news/articles/2019/global/ahead-of-the-game-why-venture-capital-is-a-potential-match-winner-for-sports-clubs

    Global sports teams – with their ever-growing funding streams - are expanding their portfolios, particularly in relation to technology ventures. Opportunities to enhance their brand and diversify income have arisen, but ...

  3. Legal news
    23 April 2019
    Player Safeguarding, Welfare and Education in Esports – A Pragmatic Approach for Tournament Organizers
    www.twobirds.com/en/news/articles/2019/global/player-safeguarding-welfare-and-education-in-esports

    As the growth of esports shows no signs of stopping, Peter Rippel-Szabo offers advice to tournament organizers on how to protect players’ welfare, whilst promoting the industry’s benefits and advantages to sponsors

  4. Legal news
    06 October 2017
    Esports Sponsorship Deals: what to look out for
    www.twobirds.com/en/news/articles/2017/global/esports-sponsorship-deals-what-to-look-out-for

    Esports is a truly global phenomenon, with some analysts estimating worldwide viewership at approximately 300 million, potentially rising to 500 million by 2020.

  5. Legal news
    02 November 2017
    Heightened antitrust/competition law risk for sport governing bodies facing new market entrants
    www.twobirds.com/en/news/articles/2017/global/heightened-antitrust-competition-law-risk-for-sport-governing-bodies-facing-new-market-entrants

    In recent years, the European Commission (EC) and National Competition Authorities (NCA) have shown increased appetite to investigate sport governing bodies in relation to rules that restrict competition from new market ...

  6. Legal news
    20 June 2018
    Technology changing sport part II: Challenging on-field decisions based on video technology
    www.twobirds.com/en/news/articles/2020/global/technology-changing-sport-part-ii

    In this three-part series, Chris Lavey will consider new technologies that are changing sport and how they impact on the field of play. How do sports regulate to meet the challenges presented by the development and use ...

  7. Legal news
    12 June 2018
    Levelling the playing field in Esports – Dutch image rights in games
    www.twobirds.com/en/news/articles/2020/global/levelling-the-playing-field-in-esport

    In 2017, the District Court of Amsterdam ruled in a case where the portrait of former Dutch football player Edgar Davids was used in the video game 'League of Legends' without his permission.

  8. Legal news
    17 July 2018
    Is HK9 the new CR7? Footballers and trade marks; who will be distinctive by the World Cup Final?
    www.twobirds.com/en/news/articles/2020/global/is-hk9-the-new-cr7

    Registration of your own name as a trade mark is potentially a very valuable asset, but traditionally has been very difficult to achieve. Celebrities are a common target for entities looking to associate themselves with ...

  9. Legal news
    18 September 2018
    A Sporting Chance? – EU Parliament Votes for New Copyright Protection for Sports Organisers
    www.twobirds.com/en/news/articles/2020/global/a-sporting-chance-eu-parliament-votes-for-new-copyright-protection-for-sports-organisers

    Sports organisers could soon be handed more power in their fight against piracy, following recent developments in the Copyright Directive.