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As Instagram announces that it is considering removing the platform's public 'like' counts, we consider the impact that a future without visual metrics would have on social media platforms and the influencer market.
The recently published Online Harms White Paper has proposed a new regulatory framework to tackle illegal and harmful online content, establishing a statutory duty of care for companies who fall within scope. Whilst ...
Following consultations with influencers and agencies, CAP has identified the need for its guidance on influencer marketing to be more clear and accessible. We take a look at the new guide.
After turning a blind eye to the influencer marketing practices of companies for quite some time, competitors and competition watchdogs have now repeatedly and successfully requested German courts to put a stop to ...
The Competition and Markets Authority ("CMA") issued new guidance last week on how celebrities and social media influencers need to be more transparent with their followers. Alongside this guidance came ...
The Danish Consumer Ombudsman (DCO) recently finalized a review of Danish Influencers and their sponsored content. Katja Djurhuus and Mikkel Taanum, both senior attorneys from the Bird & Bird office in Copenhagen, ...