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  1. Legal news
    21 November 2019
    What a future without social media ‘likes’ could mean for the industry
    www.twobirds.com/en/news/articles/2019/global/what-a-future-without-social-media-likes-could-mean-for-the-industry

    As Instagram announces that it is considering removing the platform's public 'like' counts, we consider the impact that a future without visual metrics would have on social media platforms and the influencer market.

  2. Legal news
    21 November 2019
    The Online Harms White Paper – which companies could be affected?
    www.twobirds.com/en/news/articles/2019/global/the-online-harms-white-paper-which-companies-could-be-affected

    The recently published Online Harms White Paper has proposed a new regulatory framework to tackle illegal and harmful online content, establishing a statutory duty of care for companies who fall within scope. Whilst ...

  3. Legal news
    08 October 2018
    CAP releases a new guide for social media influencers
    www.twobirds.com/en/news/articles/2018/global/cap-releases-a-new-guide-for-social-media-influencers

    Following consultations with influencers and agencies, CAP has identified the need for its guidance on influencer marketing to be more clear and accessible. We take a look at the new guide.

  4. Legal news
    15 December 2017
    (International) Influencer Marketing in Germany: #ad might not be enough
    www.twobirds.com/en/news/articles/2019/global/international-influencer-marketing-in-germany

    After turning a blind eye to the influencer marketing practices of companies for quite some time, competitors and competition watchdogs have now repeatedly and successfully requested German courts to put a stop to ...

  5. Legal news
    30 January 2019
    The CMA clamps down on social media endorsements
    www.twobirds.com/en/news/articles/2020/uk/the-cma-clamps-down-on-social-media-endorsements

    endorsements The Competition and Markets Authority ("CMA") issued new guidance last week on how celebrities and social media influencers need to be more transparent with their followers. Alongside this guidance came ...

  6. Legal news
    05 November 2019
    Influencer Marketing: Danish influencers in trouble with Danish Marketing Practices Act
    www.twobirds.com/en/news/articles/2020/denmark/influencer-marketing-danish-influencers-in-trouble-with-danish-marketing-practices-act

    The Danish Consumer Ombudsman (DCO) recently finalized a review of Danish Influencers and their sponsored content. Katja Djurhuus and Mikkel Taanum, both senior attorneys from the Bird & Bird office in Copenhagen, ...