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  1. Legal news
    08 October 2018
    CAP releases a new guide for social media influencers
    www.twobirds.com/en/news/articles/2018/global/cap-releases-a-new-guide-for-social-media-influencers

    Following consultations with influencers and agencies, CAP has identified the need for its guidance on influencer marketing to be more clear and accessible. We take a look at the new guide.

  2. Legal news
    15 December 2017
    (International) Influencer Marketing in Germany: #ad might not be enough
    www.twobirds.com/en/news/articles/2019/global/international-influencer-marketing-in-germany

    After turning a blind eye to the influencer marketing practices of companies for quite some time, competitors and competition watchdogs have now repeatedly and successfully requested German courts to put a stop to ...

  3. Legal news
    30 January 2019
    The CMA clamps down on social media endorsements
    www.twobirds.com/en/news/articles/2020/uk/the-cma-clamps-down-on-social-media-endorsements

    endorsements The Competition and Markets Authority ("CMA") issued new guidance last week on how celebrities and social media influencers need to be more transparent with their followers. Alongside this guidance came ...

  4. Legal news
    10 June 2019
    Influencer Marketing in Italy: the “Digital Chart” introduces new rules for online marketing communications
    www.twobirds.com/en/news/articles/2020/italy/influencer-marketing-in-italy-the-digital-chart-introduces-new-rules

    Italy recently became the latest country to introduce new rules aimed at regulating influencer marketing online: Rita Tardiolo explains what businesses and influencers need to know.

  5. Legal news
    05 November 2019
    Influencer Marketing: Danish influencers in trouble with Danish Marketing Practices Act
    www.twobirds.com/en/news/articles/2020/denmark/influencer-marketing-danish-influencers-in-trouble-with-danish-marketing-practices-act

    The Danish Consumer Ombudsman (DCO) recently finalized a review of Danish Influencers and their sponsored content. Katja Djurhuus and Mikkel Taanum, both senior attorneys from the Bird & Bird office in Copenhagen, ...