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  1. Legal news
    17 September 2019
    #Advertisement must come first
    www.twobirds.com/en/news/articles/2019/hungary/advertisement-must-come-first

    Fines are on the horizon for social media influencers not aligning their practice as set out by the Hungarian Competition Authority.

  2. Legal news
    07 September 2018
    Influencer marketing, endorsements, testimonials: food for thought in light of the most recent initiatives by the Italian authorities
    www.twobirds.com/en/news/articles/2018/italy/influencer-marketing-endorsement-testimonial

    On 6 August 2018 the Italian Competition Authority (AGCM) announced a second moral suasion action towards influencers, bloggers and, more in general, so called "influencer marketing".

  3. Legal news
    29 May 2019
    Influencer Marketing: the "Digital Chart" is now part of the Italian Code of Marketing Communication Self-Regulation
    www.twobirds.com/en/news/articles/2019/global/influencer-marketing-the-digital-chart

    From 29 April 2019 the so-called "Digital Chart" is finally part of the Italian Code of Marketing Communication Self-Regulation thus becoming binding - and no longer a mere guideline - towards subjects and entities that ...

  4. Legal news
    30 April 2019
    How to hashtag in Hungary
    www.twobirds.com/en/news/articles/2019/hungary/how-to-hashtag-in-hungary

    The Hungarian Competition Authority recently closed the review of the first decision on social media marketing, namely on the use of appropriate tags in sponsored content.

  5. Legal news
    21 February 2019
    Legal Update: Influencing The Influencers
    www.twobirds.com/en/news/articles/2019/singapore/influencing-the-influencers

    Last month, the United Kingdom's ("UK") competition watchdog released its latest guidelines for social media influencers. The guidelines elucidate the application of existing consumer protection laws and industry rules ...