Don’t get played – consumers can claim refunds for games and in-game purchases where pre-purchase information is missing

If you’re a business selling video games and in-game content to UK and EU consumers, it’s important that you understand how 14-day cancellation rights work. Refunds in these contexts are regulated by business-to-consumer laws. In certain scenarios, a consumer’s 14-day cancellation right (and the connected refund right) can be extended by an additional 12 months. However, by properly managing transaction processes and terms and conditions, publishers can (in certain circumstances) ensure that a consumer waives their cancellation rights where content is delivered immediately. Read on to understand more.