29 May 2019
Influencer Marketing: the "Digital Chart" is now part of the Italian Code of Marketing Communication Self-Regulation
www.twobirds.com/en/news/articles/2019/global/influencer-marketing-the-digital-chart

From 29 April 2019 the so-called "Digital Chart" is finally part of the Italian Code of Marketing Communication Self-Regulation thus becoming binding - and no longer a mere guideline - towards subjects and entities that ...

29 April 2020
Swedish case law: Influencers have to properly identify marketing content, but only if it is marketing
www.twobirds.com/en/news/articles/2020/sweden/swedish-case-law-influencers-have-to-properly-identify-marketing-content-but-only-if-it-is-marketing

A Swedish influencer and a sunglass company agreed that the influencer was to publish one post on Instagram, and one post on her blog to market the sunglass company. The influencer got financial compensation from the ...

01 December 2020
Bird & Bird & Influencer Marketing Q&A
www.twobirds.com/en/news/articles/2020/global/bird-and-bird-and-influencer-marketing-qanda

How do brands and influencers maintain authenticity and integrity? How important is the contractual relationship between brand and influencer? What changes might we see in the brand and influencer community over the ...

21 February 2019
Legal Update: Influencing The Influencers
www.twobirds.com/en/news/articles/2019/singapore/influencing-the-influencers

Last month, the United Kingdom's ("UK") competition watchdog released its latest guidelines for social media influencers. The guidelines elucidate the application of existing consumer protection laws and industry rules ...

17 September 2019
#Advertisement must come first
www.twobirds.com/en/news/articles/2019/hungary/advertisement-must-come-first

Fines are on the horizon for social media influencers not aligning their practice as set out by the Hungarian Competition Authority.

30 April 2019
How to hashtag in Hungary
www.twobirds.com/en/news/articles/2019/hungary/how-to-hashtag-in-hungary

The Hungarian Competition Authority recently closed the review of the first decision on social media marketing, namely on the use of appropriate tags in sponsored content.

28 September 2020
Influencers must obtain approval from the Ministry of Health and Prevention before promoting health products on social media platforms
www.twobirds.com/en/news/articles/2020/uae/influencers-must-obtain-approval-from-the-ministry-of-health-and-prevention-before-promoting

You may recall that in our previous article titled “Implications of the new National Media Council’s Regulations”, we touched upon the mandatory licensing requirement which must be met by social media bloggers and ...

29 July 2020
Product Placement with Influencers is “obvious” marketing and does not require disclosure, according to the Higher Regional Court of Hamburg
www.twobirds.com/en/news/articles/2020/global/product-placement-with-influencers-is-obvious-marketing-and-does-not-require-disclosure

In a decision contrary to the current climate on influencer marketing, the Higher Regional Court of Hamburg decided that Instagram posts of influencers containing product placement do not need to be disclosed as ...

26 January 2021
Opinion Leaders, Endorsers and other influencers: legal risks in digital marketing
www.twobirds.com/en/news/articles/2021/china/opinion-leaders-endorsers-and-other-influencers-legal-risks-in-digital-marketing

As the next big thing after the traditional “celebrity endorsements”, engaging influencers, also referred to as Key Opinion Leaders (KOLs) has become one of the most effective ways to create brand exposure, engage ...