12 January 2021
Music and Social Media – Times are changing for brands on TikTok
www.twobirds.com/en/news/articles/2021/global/music-and-social-media-times-are-changing-for-brands-on-tiktok

TikTok is still a relative newcomer to the social media party. Whilst already popular in China and other parts of East Asia, TikTok didn’t reach the global stage until it merged with Musical.ly in 2018 in a deal worth ...