21 November 2019
The Online Harms White Paper – which companies could be affected?
www.twobirds.com/en/news/articles/2019/global/the-online-harms-white-paper-which-companies-could-be-affected

The recently published Online Harms White Paper has proposed a new regulatory framework to tackle illegal and harmful online content, establishing a statutory duty of care for companies who fall within scope. Whilst ...

21 November 2019
What a future without social media ‘likes’ could mean for the industry
www.twobirds.com/en/news/articles/2019/global/what-a-future-without-social-media-likes-could-mean-for-the-industry

As Instagram announces that it is considering removing the platform's public 'like' counts, we consider the impact that a future without visual metrics would have on social media platforms and the influencer market.

12 January 2021
A New Year, a new approach to digital regulation: the DSA and Online Harms
www.twobirds.com/en/news/articles/2021/global/a-new-year-a-new-approach-to-digital-regulation-the-dsa-and-online-harms

Whilst many lawyers are busy doing their best to guide clients through the unfathomable challenges posed by Brexit and the ongoing pandemic, Bryony Hurst starts the year by offering some thoughts on one area which can ...

12 January 2021
Music and Social Media – Times are changing for brands on TikTok
www.twobirds.com/en/news/articles/2021/global/music-and-social-media-times-are-changing-for-brands-on-tiktok

TikTok is still a relative newcomer to the social media party. Whilst already popular in China and other parts of East Asia, TikTok didn’t reach the global stage until it merged with Musical.ly in 2018 in a deal worth ...

08 October 2018
CAP releases a new guide for social media influencers
www.twobirds.com/en/news/articles/2018/global/cap-releases-a-new-guide-for-social-media-influencers

Following consultations with influencers and agencies, CAP has identified the need for its guidance on influencer marketing to be more clear and accessible. We take a look at the new guide.

15 December 2017
(International) Influencer Marketing in Germany: #ad might not be enough
www.twobirds.com/en/news/articles/2019/global/international-influencer-marketing-in-germany

After turning a blind eye to the influencer marketing practices of companies for quite some time, competitors and competition watchdogs have now repeatedly and successfully requested German courts to put a stop to ...

17 September 2019
#Advertisement must come first
www.twobirds.com/en/news/articles/2019/hungary/advertisement-must-come-first

Fines are on the horizon for social media influencers not aligning their practice as set out by the Hungarian Competition Authority.

30 April 2019
How to hashtag in Hungary
www.twobirds.com/en/news/articles/2019/hungary/how-to-hashtag-in-hungary

The Hungarian Competition Authority recently closed the review of the first decision on social media marketing, namely on the use of appropriate tags in sponsored content.

23 December 2020
Where do we stand with Czech influencer marketing?
www.twobirds.com/en/news/articles/2020/czech-republic/where-do-we-stand-with-czech-influencer-marketing

Where do we stand with influencer marketing and enforcement actions in the Czech Republic? Although the phenomenon of influencer marketing experienced its boom in the Czech Republic a few years ago, the decision-making ...

23 December 2020
Australian legislative update: digital platforms proposed to pay news media for content
www.twobirds.com/en/news/articles/2020/australia/australian-legislative-update-digital-platforms-proposed-to-pay-news-media-for-content

Sophie Dawson and Jarrad Parker provide a legislative update on the News Media and Digital Platforms Mandatory Bargaining Code in Australia.