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  1. Legal news
    21 November 2019
    What a future without social media ‘likes’ could mean for the industry
    www.twobirds.com/en/news/articles/2019/global/what-a-future-without-social-media-likes-could-mean-for-the-industry

    As Instagram announces that it is considering removing the platform's public 'like' counts, we consider the impact that a future without visual metrics would have on social media platforms and the influencer market.

  2. Legal news
    21 November 2019
    The Online Harms White Paper – which companies could be affected?
    www.twobirds.com/en/news/articles/2019/global/the-online-harms-white-paper-which-companies-could-be-affected

    The recently published Online Harms White Paper has proposed a new regulatory framework to tackle illegal and harmful online content, establishing a statutory duty of care for companies who fall within scope. Whilst ...

  3. Legal news
    12 January 2021
    A New Year, a new approach to digital regulation: the DSA and Online Harms
    www.twobirds.com/en/news/articles/2021/global/a-new-year-a-new-approach-to-digital-regulation-the-dsa-and-online-harms

    Whilst many lawyers are busy doing their best to guide clients through the unfathomable challenges posed by Brexit and the ongoing pandemic, Bryony Hurst starts the year by offering some thoughts on one area which can ...

  4. Legal news
    12 January 2021
    Music and Social Media – Times are changing for brands on TikTok
    www.twobirds.com/en/news/articles/2021/global/music-and-social-media-times-are-changing-for-brands-on-tiktok

    TikTok is still a relative newcomer to the social media party. Whilst already popular in China and other parts of East Asia, TikTok didn’t reach the global stage until it merged with Musical.ly in 2018 in a deal worth ...

  5. Legal news
    08 October 2018
    CAP releases a new guide for social media influencers
    www.twobirds.com/en/news/articles/2018/global/cap-releases-a-new-guide-for-social-media-influencers

    Following consultations with influencers and agencies, CAP has identified the need for its guidance on influencer marketing to be more clear and accessible. We take a look at the new guide.

  6. Legal news
    15 December 2017
    (International) Influencer Marketing in Germany: #ad might not be enough
    www.twobirds.com/en/news/articles/2019/global/international-influencer-marketing-in-germany

    After turning a blind eye to the influencer marketing practices of companies for quite some time, competitors and competition watchdogs have now repeatedly and successfully requested German courts to put a stop to ...

  7. Legal news
    29 December 2020
    No time to be apathetic – as the new subscription-based era of content consumption aggressively expands, so too does its arch nemesis: piracy.
    www.twobirds.com/en/news/articles/2020/global/no-time-to-be-apathetic

    The roots of piracy run deeper in the broadcasting industry than ever before, stealing revenue that would otherwise be enjoyed by the legitimate players; but what can media service providers do to combat this form of ...

  8. Legal news
    30 January 2019
    The CMA clamps down on social media endorsements
    www.twobirds.com/en/news/articles/2020/uk/the-cma-clamps-down-on-social-media-endorsements

    endorsements The Competition and Markets Authority ("CMA") issued new guidance last week on how celebrities and social media influencers need to be more transparent with their followers. Alongside this guidance came ...

  9. Legal news
    20 March 2019
    Data mining, AI and Media: A brave new world?
    www.twobirds.com/en/news/articles/2021/global/data-mining-ai-and-media-a-brave-new-world

    As the real world continues to take surreal twists and turns, our imaginations have been captured by something seemingly not-of-this-world: artificial intelligence (AI).

  10. Legal news
    05 November 2019
    Influencer Marketing: Danish influencers in trouble with Danish Marketing Practices Act
    www.twobirds.com/en/news/articles/2020/denmark/influencer-marketing-danish-influencers-in-trouble-with-danish-marketing-practices-act

    The Danish Consumer Ombudsman (DCO) recently finalized a review of Danish Influencers and their sponsored content. Katja Djurhuus and Mikkel Taanum, both senior attorneys from the Bird & Bird office in Copenhagen, ...