Firm wins award for success of sector-specific strategy
International law firm Bird & Bird has been named “European Law Firm of the Year” in Global Counsel 3000’s Law Firm of the Year Awards. In this assessment, prepared for the 2002/2003 edition of their directory, Global Counsel noted that “Bird & Bird continues to make a success of its sector-specific strategy that has seen it transformed into one of Europe’s most commercially aware law firms”.
Global Counsel 3000 announced the results following a rigorous 12 month assessment of firms across the world. While performance of firms both commercially and strategically are taken into account, a key aspect of their research is based on client feedback. Of only four geographic categories considered, Bird & Bird received the European accolade on the strength of its visionary strategy.
Global Counsel gave the following explanation:
“While many of its closest European rivals have struggled to find direction following the demise of the technology sector, [Bird & Bird] has forged ahead with its vision through a carefully managed policy of targeted hires and office openings – the past year witnessing further expansion into The Netherlands, and, all importantly, Germany”.
Commenting on behalf of the firm, David Kerr added:
“We are absolutely delighted by this recognition. We are dedicated to pursuing a strategy that makes sense for our clients. This award is a reflection of the hard work and energy of everyone across the firm sharing this commitment”. For more information, please contact Larry Cattle, Director of Marketing, on +44 (0) 20 7415 6156.