Luxury, fashion and retail businesses experience constant change. Shifting consumer attitudes, increasing regulation, and the need to harness the true value of data all present challenges and opportunities. There's never been a better time to innovate, but business agility shouldn't jeopardise brand integrity or consumer experience. To stay ahead, you need foresight as well as insight.

At Bird & Bird, our understanding of the luxury, fashion and retail sector comes from decades of working with businesses like yours, helping them to navigate growth and survive challenging market conditions. We pride ourselves on thinking differently about legal issues as they exist in a real life, commercial context. Our global network of lawyers can advise on all aspects of consumer law, commercial agreements, data protection, intellectual property and product compliance. We provide your business with seamlessly integrated legal support which is flexible and responsive to your business needs.

Technological innovations, such as AI and blockchain, offer new ways to improve customer loyalty and personalisation, but need to be supported by strong data protection foundations. Increased use of social media and influencers allows you to generate deeper consumer engagement, but needs to be actively managed to protect your brand value. Connecting with your customers is essential but implementing their feedback, especially in relation to improved sustainability, carries much more impact. Reaching new markets means navigating a patchwork of local laws if you want to achieve a seamless and consistent global consumer experience.

We’re as keen as you are to grapple with the myriad of issues your business faces every day and help find practical solutions to your complex questions, whatever part of the retail industry you’re in. It all starts with a conversation.

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Blockchain, AI and cloud: which of these emerging technologies will have the most significant impact on the luxury sector? Bird & Bird Partners Roelien van Neck, Ian Edwards and Martin von Haller recently discussed the future of tech in the luxury sector at the Luxury Law Summit Americas.