Luxury, fashion and retail businesses experience constant change. Shifting consumer attitudes, increasing regulation, and the need to harness the true value of data all present challenges and opportunities. There's never been a better time to innovate, but business agility shouldn't jeopardise brand integrity or consumer experience. To stay ahead, you need foresight as well as insight.
At Bird & Bird, our understanding of the luxury, fashion and retail sector comes from decades of working with businesses like yours, helping them to navigate growth and survive challenging market conditions. We pride ourselves on thinking differently about legal issues as they exist in a real life, commercial context. Our global network of lawyers can advise on all aspects of consumer law, commercial agreements, data protection, intellectual property and product compliance. We provide your business with seamlessly integrated legal support which is flexible and responsive to your business needs.
Technological innovations, such as AI and blockchain, offer new ways to improve customer loyalty and personalisation, but need to be supported by strong data protection foundations. Increased use of social media and influencers allows you to generate deeper consumer engagement, but needs to be actively managed to protect your brand value. Connecting with your customers is essential but implementing their feedback, especially in relation to improved sustainability, carries much more impact. Reaching new markets means navigating a patchwork of local laws if you want to achieve a seamless and consistent global consumer experience.
We’re as keen as you are to grapple with the myriad of issues your business faces every day and help find practical solutions to your complex questions, whatever part of the retail industry you’re in. It all starts with a conversation.
The Slovak Trade Inspectorate regularly publishes information about websites that it considers risky due to non-compliance with certain legal obligations, as well as problematic exercising of consumer rights and ...
Unlike other types of products (such as medicinal products) cosmetics products do not need prior regulatory approval before they can be put on the market. This does not mean, however, that they are unregulated – far ...
This month we report on the Court of Justice decision regarding stay of infringement proceedings pending the outcome of a counterclaim for invalidity in Hansruedi Raimund v Michaela Aigner.
Our International ECM team has continued the strong performance shown at the start of the year with an excellent ro… https://t.co/gPV9zRCUng
Are you trying to navigate M&A #transactions during these turbulent times? James Baillieu sets out key issues for b… https://t.co/zUJKDaNoNk
We caught up with boomerang alumnus Stephan Waldheim about what his in-house experience taught him and why his natu… https://t.co/PYpXvDvkdW