About Me

I am a senior associate in our Intellectual Property Group based in Singapore. I work with a wide range of consumer and retail clients for both contentious and non-contentious intellectual property matters.

My primary areas of practice are brand management, commercial agreements, and general IP advisory work. I handle the day-to-day management of global and regional trade mark portfolios of various clients, with a view to strengthening their IP rights, identifying their IP assets and conducting IP audits. To this end, I regularly assist clients in conducting clearance searches for their potential IP assets, evaluating and advising on the results, implementing global intellectual property filing programs, and prosecuting and maintaining their intellectual property.

On the transactional side, I advise clients on commercial intellectual property matters, including cross-border licenses, franchises, asset sales, collaboration agreements, confidentiality agreements, supply and distribution agreements, and other general commercial matters. I also have experience assisting clients in their intellectual property enforcement efforts in Singapore and our neighbouring countries.

I work with clients from diverse industries ranging from cosmetics, food and beverage, ecommerce platforms, hospitality and consumer products and telecommunications. My clients span start-ups to multinational corporations and government bodies.

As part of the dynamic and experienced IP team in Bird & Bird ATMD LLP, I endeavour to effectively champion and protect your interests with legally sound and commercially viable solutions.
Education

Studied

  • Singapore Management University, LL.B.

Admissions

  • Advocate & Solicitor, Singapore (2016)

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