I am a Legal Director in our London-based International Privacy and Data Protection Group, and the Financial Services sector lead for our UK privacy and data protection practice.With 15 years' experience in financial services sector across UK, EMEA and APAC regions, I provide practical, pragmatic advice to my clients based on extensive in-house experience. I advise on all aspects of data protection and privacy with a specific focus on advising financial services clients. My clients range from international banks to small asset managers, pension funds and fintech's. Prior to joining Bird & Bird, I held a senior legal role at Santander as their lead privacy counsel, and I established their privacy legal team. I have previously served as a DPO for a FinTech, Asto Digital Ltd., and acted as Vice President and primary legal adviser for data privacy at Columbia Threadneedle Investments, EMEA (part of Ameriprise Financial Inc.), where I was responsible for the implementation of their GDPR programme.