About Me

I am a consultant here at Bird & Bird and I head our Employee Incentives & Benefits Group. I advise a wide range of clients from start-ups to multi-nationals on incentives issues and on the incentives aspects of corporate transactions.

One of the great things about being an incentives lawyer is I deal constantly with founders and key members of the management team. They are busy so I have to be concise but they are very interested because getting incentives right is at the heart of most businesses. I love the challenge.

I need to know about a wide range of things from valuations, tax, company law, employment law, bits of accounting, financial services regulation, investor guidelines and market practice to name just a few.

My team work with our colleagues in corporate, tax, employment, media, tech & comms, energy, retail and financial services across the globe to deliver cutting edge incentive arrangements for our clients. We also run cross-border incentives projects from London.

I have been at Bird & Bird since 2006 and I have specialised in incentives since 1990. I wrote the incentives section of 'Internet Business, Commerce and Tax' in 2012 and I speak at numerous conferences and seminars. I became head of the incentives team in 2008 and I have been ranked in the directories ever since.
  • Advised the management team of insurance broker, Beach & Associates, on its acquisition by Acrisure. The deal was incentives heavy and comprised two-thirds of the project.
  • Advised Just Eat on incentives for many years up to and including its IPO in 2014.
  • Advised Playfish on its EMI plan - their exit was so successful the tax savings (of over $40 million in income tax alone) represented 1/4 of the annual cost of EMI to the Exchequer.
  • Acted for the management team of insurance specialists Beach & Associates in connection with their sale to Acrisure.
  • Acted for Strategy & Investment Partners (and many of their clients) for over 15 years.
  • Acted for AIM listed fast payments provider Earthport plc in connection with incentive arrangements for many years.
  • Acted for Cancer Partners UK in connection with their growth share plan.
  • Acted for US listed Web.com in connection with incentive arrangements for many years.


  • University of Wales, Cardiff, Law
  • The Law Society of England & Wales


  • Admitted as a Solicitor of the Supreme Court in 1990
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Colin is considered to be a 'real expert' and 'helps us to lead the field' as opposed to following it.

Chambers UK

Colin is 'easy to work with, gives clear and concise advice, is astute and knowledgeable about the specific issues and has empathy towards the key commercial issues of all relevant parties and advises accordingly.

Chambers UK

Colin has 'a detailed and up-to-date-knowledge of employee share schemes' as well as a 'fast and efficient turnaround of advice and documentation'.

Chambers UK

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