About Me

I am a senior associate in our Privacy and Data Protection Group. I support clients on UK and EU data protection and privacy law with a particular focus on the digital, retail and consumer sector.

I provide clients with data protection advice ranging from compliance projects, internal policies and procedures, new marketing initiatives, outsourcing arrangements, international transfers, data subject and regulatory complaints as well as data breach responses.

In the retail and consumer sector, I support clients on data privacy issues stemming in particular from their marketing and adtech initiatives. This includes analysing the role of particular publishers, advertisers and intermediaries in the ecosystem and the resulting obligations around transparency, data sharing and consent.

Many clients I support are also large international technology organisations and for them I advise and coordinate large multi-jurisdictional compliance projects resulting from for example corporate mergers, internal processing initiatives or international transfer assessments in light of Schrems II and Brexit.

As a commercial, IT, outsourcing lawyer by background, I always approach my advice on UK and EU data legislative interpretation and compliance in light of my clients' wider commercial aspirations.

Currently based in the Bird & Bird London office, I will be returning home to Sweden in August and look forward to joining the Bird & Bird Stockholm office at that time.
Education

Studied

  • College of Law, Legal Practice Course (Distinction), 2009/2010
  • College of Law, Graduate Diploma in Law (Commendation), 2008-2009
  • University of Birmingham, BA Political Science (First Class Degree), 2005 – 2008

Admissions

  • PDP – Practitioner Certificate Data Protection Programme (2018)

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