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Amy Farrer

Associate UK

About Me

Working as an associate in our international Corporate Group in London, I have experience in a diverse range of corporate work, including mergers and acquisitions, joint ventures, venture capital, corporate reorganisations (including cross-border mergers under the Companies (Cross Border Merger) Regulations 2007), and equity capital markets transactions.

While I work with clients across a wide range of industries, I have a particular interest in the Media, Entertainment and Sport sector. I have worked on a range of transactions in this area, including industry-specific investments and M&A, commercial rights structures, sponsorship deals, governance matters and club investments/takeovers. I have also completed a secondment to a national football governing body, where I worked on a wide range of commercial matters.

Prior to qualifying into the Corporate team in 2020, I completed my training contract at our firm and undertook seats with our Banking & Finance, Commercial and Employment teams.
  • Advised Tempur Sealy International, Inc., the world's largest bedding provider, on its acquisition of Dreams TopCo Limited and associated subsidiaries for £350m.
  • Acted for DAZN Limited, a global sports streaming platform, on the cross-border merger of two members of the DAZN group under The Companies (Cross-Border Mergers) Regulations 2007.
  • Advised Snap Inc., the holding company of Snapchat, on its intra-group corporate reorganisation.
  • Advised Better Collective A/S, a sports media betting group, on its acquisition of leading online gaming affiliate Atemi Limited and its subsidiaries.
  • Advised Eight Roads Ventures on the $34 million Series B funding round in Smol Limited, led by Eight Roads and with participation from Google Ventures and Latitude.
  • General corporate advisory work for clients across the MES and Retail sectors, including British & Irish Lions, PRO14 Rugby, and Too Good To Go.


  • University of Birmingham, Law LLB
  • BPP Law School, LPC


  • Solicitors Regulation Authority, 2020

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