I am an associate in our Intellectual Property Group, based in Singapore. I work with a wide range of consumer and retail industries for both contentious and non-contentious intellectual property matters.

My primary areas of practice are brand management, commercial agreements, and general IP advisory work. I handle the day-to-day management of global and regional trade mark portfolios of various clients, with a view to strengthening their IP rights worldwide, identifying their IP assets and reviewing their IP portfolios. To this end, I regularly assist clients in conducting clearance searches for their potential IP assets, evaluating and advising on the results, implementing global intellectual property filing programs, and prosecuting and maintaining their intellectual property.

On the transactional side, I advise clients on corporate intellectual property matters, including drafting franchises, licences, collaboration agreements, confidentiality, supply and distribution agreements, and other general commercial matters. I also have experience assisting clients in their intellectual property enforcement efforts in Singapore and our neighbouring countries.

I work with clients from diverse industries ranging from cosmetics, telecommunications, food and beverage, hospitality and consumer products. My clients span start-ups to multinational corporations and government bodies.

As part of the dynamic and experienced IP team in Bird & Bird ATMD LLP, I endeavour to effectively champion and protect your interests with legally sound and commercially viable solutions.

Education
  • Singapore Management University, LL.B.
Admissions
  • Singapore Bar in 2016