I was drawn towards this practice area by my interest in the overlap between commerce and intellectual property law. I aim to develop a practice that offers both contentious and non-contentious IP services, with a focus on supporting clients with business concerns such as brand protection, franchising and licensing.As a junior lawyer, my experience with commercial litigation includes assisting the firm's partners with large-scale, complex disputes where we have acted for multinational clients in IP-rich industries, such as IT&T and pharmaceuticals. For example, in a matter where we acted for a leading software company, I drafted evidence in chief, conducted document review and performed extensive legal research on key issues. Furthermore, in a copyright infringement matter where we were acting for a triple-A videogames publisher, I prepared affidavits for key witnesses in the litigation and drafted correspondence to the client and opposing parties.I have also garnered experience with transactional and advisory matters. Notably, I have experience with drafting and interpreting commercial agreements dealing with IP rights. Moreover, I have assisted clients with the registration and enforcement of trade marks, such as through drafting letters to IP Australia's Trade Marks Office in response to adverse examination reports. I have also drafted advice to clients on issues pertaining to the Australian Consumer Law, such as misleading and deceptive conduct, false advertising and consumer guarantees.