Paola Ruggiero is a counsel with a broad experience in Italian and European intellectual property law, representing clients from a range of industries including the food, fashion, entertainment, media, retailing, finance and insurance businesses.

She has a particular experience in trademark/design proceedings, in particular in filing trademarks and designs, in defending and opposing trademarks and in defending designs as well as in opposition procedures before the European Trademark Office and in nullity actions both for trademarks and designs before the European Trademark Office.

In addition, she is a trade mark strategist with extensive experience in managing trade mark portfolios and advising on branding strategies for a wide range of clients from individuals through to large multi-nationals, both in Italy and overseas.

Paola was admitted as Italian Trademark Attorney and as European Trademark Attorney in 1996.

After having worked as an Italian and European Trademark Attorney for about 20 years at Barzanò & Zanardo, Paola joined Bird & Bird in 2011 to assist clients on trademark, design and copyright related matters.

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